COVID-19 vs. The Great Recession: Assessing The Retail Impact
Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing for the Wharton School at the University of Pennsylvania. Over the course of her career, Barbara has kept a close watch on the evolution of retail and key economic and social trends that are impacting it. In recent weeks, she has assessed the impact of COVID-19 in an effort to determine its impact in comparison to the Great Recession and the latest Retail Apocalypse.