Can Brands Close the Relevance Gap?
Consumers know how to judge the quality of marketing messages. In their mind, that quality has a direct connection to the quality of the brand and the quality of products. However, only 23% of consumers truly believe that retailers understand their wants and needs. \n \nCan brands rise to the occasion and close this relevance gap? Michael Osborne, President of Wunderkind, thinks so. His company has worked with brands like Macy\u2019s, Kendra Scott and UNIQLO in their quest to create more personalized marketing journeys across all channels, and he has some insights, and lessons, to share.