BigCommerce and Diono Dig Into Hybrid Retail
Executives are prioritizing their investments based on two factors: the \u201cknown unknowns\u201d and the \u201cunknown unknowns.\u201d That is why, more than ever, brands and retailers alike need to have adaptable plans for a hybrid retail strategy. \n \nDuring their retailX keynote, Tim Maule, President and CEO of Diono, and Marc Ostryniec, Chief Sales Officer, BigCommerce, discussed the forces impacting retail moving forward and how companies can balance digital and physical channels effectively.