AI in Focus: Lessons from Zenni Optical
As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company\u2019s key technology investments and experience priorities.\xa0
It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week\u2019s Retail Remix, he shares how he researched, tested and optimized AI investments for the business. He shares insights on: \xa0
- How consumers search and browse on the Zenni Optical site, and how these behaviors have dictated the company\u2019s technology decisions;
\xa0 - Different AI applications and how they have supported operational efficiency and ecommerce performance;\xa0
- Workforce and company policies that have had to evolve with AI adoption; and
- Lessons he has learned testing and implementing different AI-powered solutions, and the advice he would offer to peers.\xa0
RELATED LINKS
- Visit Zenni Optical to see the site experience firsthand
- Read more about Zenni Optical\u2019s innovation on Retail TouchPoints\xa0
- Download our Special Report on how generative AI is driving ecommerce transformation
David\u2019s colleague, Dennis Maxwell, Senior Director of Performance Marketing, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and get his insights on how brands can use AI practically to drive performance.