Samsung\u2019s online director of UK and Ireland chats to Essential Retail about how its consumers have changed over 2020 and what technologies it is introducing to help them engage with the brand and to ensure they feel comfortable shopping from anywhere.\n\nGot something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin