Tips for Launching a Small Business - Interview with Holly Kraft, owner of Druthers

Published: Dec. 9, 2020, 6 p.m.

Meet Holly Kraft, founder and owner of Druthers, a men's apparel store located in Fargo, North Dakota. Druthers carries men's lifestyle apparel brands that speak to the store's founding beliefs: be a better person, do the right thing, and personal & professional growth.  

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Holly has been in the retail industry for her entire career and had a life-long desire to open her own store. After researching the retail scene in her community, she decided a casual men's store was as area of opportunity. The planned opening date of her brick-and-mortar store was in the midst of the shut-downs of COVID in early 2020,  but undaunted, she persevered and is now open and thriving!  Learn Holly's top tips for how to successfully launch and run a brick-and-mortar store in this Moment with Mickey by Retail Level Up.  

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Thank you for listening! Be sure to visit our website at www.retaillevelup.com Long live brick and mortar!!