Meet Holly Kraft, founder and owner of Druthers, a men's apparel store located in Fargo, North Dakota. Druthers carries men's lifestyle apparel brands that speak to the store's founding beliefs: be a better person, do the right thing, and personal & professional growth.
\nHolly has been in the retail industry for her entire career and had a life-long desire to open her own store. After researching the retail scene in her community, she decided a casual men's store was as area of opportunity. The planned opening date of her brick-and-mortar store was in the midst of the shut-downs of COVID in early 2020, but undaunted, she persevered and is now open and thriving! Learn Holly's top tips for how to successfully launch and run a brick-and-mortar store in this Moment with Mickey by Retail Level Up.
\nThank you for listening! Be sure to visit our website at www.retaillevelup.com Long live brick and mortar!!