#75 ThirdLove: Using data to create the perfect bra
Shopping for bras is generally an unpleasant experience \u2014 so ThirdLove takes shoppers out of awkward dressing rooms and allows them to shop for underwear at home, using data to create a more personalized shopping experience and better products. Chief Creative Officer Ra\u2019el Cohen shares how ThirdLove is disrupting the bra industry by \u201ctaking data and using it in a really personal way.\u201d
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