#60 The reinvention of Levis: Staying cool for over a century
After over a century, Levi\u2019s is still making waves. Brand President James \u2018JC\u2019 Curleigh explains how the company went through a reinvention to achieve its vintage and cool status. Keeping the core customer in mind, Levi\u2019s never stops innovating. On this episode, Curleigh demonstrates the newest collaboration with Google, a denim jacket that\u2019s far more than it looks.