#5 How Nat Geo connects content, community and commerce
A retail store may not be the first thing that comes to mind when you think of a world-renowned publishing company like National Geographic. But Jill Dvorak, director of merchandising and marketing at National Geographic Partners, loves the challenge of connecting merchandise to the brand\u2019s ethos of exploration.
In this week\u2019s episode, Dvorak sits down with NRF\u2019s Artemis Berry, Jessica Hibbard and Bill Thorne to share her retail career story and discuss the connection between content, community and commerce. We also talk about marketing in the digital age, keeping up with online marketing trends and how social media has impacted e-commerce.