#47 A new kind of customer: Whats driving retail evolution
Retail is going through rapid transformation driven by changing consumer behavior \u2014 consumers simply don\u2019t shop the way they used to anymore. NRF\u2019s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today\u2019s retail, including trends in fulfillment and experiential retail.