340: 32 ways to order a Big Mac: Leading the digital transformation of McDonalds

Published: March 12, 2024, 10 a.m.

Live from Retail\u2019s Big Show in New York City\u2014Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back.

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