319. 5 things to know about how consumers are shopping for Halloween
Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year\u2019s record of $10.6 billion, according to NRF\u2019s annual survey, and a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. To get us in the Halloween spirit, we\u2019re talking to Katherine Cullen, NRF\u2019s vice president of industry and consumer insights, for insights into what\u2019s driving Halloween spending trends and factors that might impact winter holiday spending.
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