290. How Davids Bridal is using TikTok to rewrite the rules of formal fashion
Kelly Cook, chief marketing and IT officer for David\u2019s Bridal, talks us through her background in retail before landing at David\u2019s and how the forward-thinking brand is staying fresh and relevant with an expanded TikTok strategy. We also learn how Cook\u2019s team leverages live shopping events with social media influencers and stays on-trend with the latest in bridal fashions and weddings \u2013 like colored gowns, grandparent ring bearers and gender-fluid bridal parties.
Learn more at retailgetsreal.com.