240. Consumer spending trends for Halloween 2021

Published: Oct. 5, 2021, 10 a.m.

This year, 65% of Americans plan to celebrate Halloween. After a dip in participation last year, that's almost back up to pre-pandemic levels and spending is estimated to reach record highs. NRF\u2019s Head of Consumer Research, Katherine Cullen, breaks down the data around how consumers will be shopping and spending this Halloween.

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