#183 Gen Z: Insights on the digital native consumer with NRFs Katherine Cullen
As the next generation of consumers comes of age, it\u2019s important to look at the habits of Gen Z, commonly referred to as the digital native generation. Katherine Cullen of the National Retail Federation's research team shares some recent data on what to expect from this group of young people. They are the first generation to truly grow up completely connected\u2014not only with the internet but with smartphones and social media as well. They are ahead of the curve when it comes to adopting new technology and they are quickly becoming the experts of new tools and channels. Find out how their shopping habits\u2014and their use of technology\u2014affects retailers of the future.
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