Unpacking impact: What does it mean, and how do you know if youre achieving it? | Prof. Mark Reed | Fast Track Impact
Professor Mark Reed is a Professor and Research Centre Director at Scotland\u2019s Rural College (SRUC) as well as the founder and Chief Executive of Fast Track Impact, an organisation that provides researchers with evidence-based tools and training to empower them to use their work to change the world for good.\xa0
In this episode of Research Comms, Mark helps us define \u2018impact\u2019 in the context of research, explains the strategies, methods and tools he encourages researchers to employ when assessing the impact of their work, and highlights the importance of empathy when it comes to designing research and maximising its benefits for the good of wider society.\xa0