How to harness the 'science of storytelling' | Will Storr
Will Storr is an award winning author, journalist and storytelling speaker, whose most recent book \u2018The Science of Storytelling\u2019 unpicks why storytelling is such an essential part of being human, and how we can use science and our understanding of the human brain to become better, more powerful storytellers and, by extension, better communicators.\xa0
Presented by Peter Barker
Produced by Orinoco Communications
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BOOKS
Science of Storytelling by Will Storr
The Heretics: Adventures with the Enemies of Science by Will Storr
ARTICLES
Malcolm Gladwell\u2019s \u2018The Ketchup Conundrum\u2019
TALKS
Will Storr\u2019s \u2018Science of Storytelling\u2019 Ted X Talk