Podcasts Science Research Comms Avoiding the Spiral of Silence: The Case for Talking About Climate | Eric Fine | Yale Program on Climate Change Communication

Avoiding the Spiral of Silence: The Case for Talking About Climate | Eric Fine | Yale Program on Climate Change Communication

Published: Feb. 27, 2024, 7 a.m.

Over the past few decades, the evidence to show that climate change is happening, that it\u2019s caused by human activities, and that we need to take urgent action to limit its impact, has gathered at an overhelming rate.

But research into the best way to communicate that message has lagged behind.

That\u2019s changing, thanks in large part to the work of organisations like the Yale Program on Climate Change Communication \xa0 In this episode of Research Comms, Peter chats with YPCCC Project Manager, Eric Fine, about his organisation's work to understand public attitudes to climate change, the \u2018spiral of silence\u2019 that can happen when we make assumptions about people's beliefs, the 'SASSY' public opinion survey, the power of segmentation for crafting tailored messages, and how to find optimism at at time when reality can seem so bleak.

Connect

If you're a listener of the podcast we'd love to connect!

Take Part Show links