Transparency: Youre not going to tell me it's smart to show my clients a price breakdown, are you?
Every remodeling sales presentation is a tug of war. The homeowners are pulling for a price breakdown, partly because they\u2019re wary of being overcharged, but also because they need to make informed decisions about tradeoffs that affect their budget. \xa0 The remodeler is pulling in the other direction and wants to reveal only the total cost of the job, partly because it\u2019s easier, but also to avoid questions about markup and profit. \xa0 Instead of resisting client requests for a cost breakdown, Michael Anschel from OA Design Build in Minneapolis\xa0lays all his cards on the table. It sounds like a nightmare but it works like a dream. Kyle digs into this topic with Michael and it\u2019s certain to get your thinking. \xa0 An article from ProRemodeler on Michael's process: https://www.proremodeler.com/big-reveal \xa0 Michael's presentation on transparency:\xa0https://prezi.com/orzynijt1byl/?utm_campaign=share&utm_medium=copy
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