Podcasts Business Remarkable Results Radio Podcast Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]

Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]

Published: Feb. 1, 2024, 4:15 a.m.

\n\n\n\n\nCustomer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.\n\nExplore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.\n\nGregg Rainville,\xa0Steer by Mechanic Advisor. Greg's previous episodes HERE\n\nJessica Carrino,\xa0Sparks Tire & Auto, St. Charles, MO. Jessica's previous episodes HERE\n\nJaron Kleber,\xa0Repair Shop of Tomorrow,\xa0National Sales Manager. Jaron\u2019s previous episodes\xa0HERE\n\nSteve Finzel,\xa0Finzel\u2019s Mastertech, Terre Haute, IN. Steve\u2019s previous episodes\xa0HERE\n\n\nShow Notes:\n\n\n\n\n\n\n

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  • Watch Full Video Episode
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  • Why CRM is Vital to Automotive Shop Success Part 1 [THA 359]: https://remarkableresults.biz/remarkable-results-radio-podcast/a359/
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  • Effective CRM management (00:02:12)\xa0The importance of actively managing a CRM system to maximize its potential and impact on the business.
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  • Quality assurance in CRM (00:03:23)\xa0The importance of testing and ensuring the accuracy and effectiveness of marketing materials and communication sent through CRM.
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  • Customer communication preferences (00:05:05)\xa0Discussion on the shift towards text messaging as a preferred mode of communication and its impact on customer engagement.
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  • Email collection and personalization (00:08:25)\xa0Strategies for collecting email addresses and personalizing communication to enhance customer interaction and response rates.
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  • Continuous process improvement with CRM (00:14:36)\xa0The need for ongoing review and improvement of CRM processes to adapt to changing business dynamics and customer preferences.
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  • Identifying Lost Customers (00:18:23)\xa0Strategies for identifying lost customers based on seasonal changes and evolving customer behaviors.
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  • Adapting to Changing Customer Behaviors (00:19:28)\xa0Adjusting lost customer parameters due to changes in vehicle maintenance intervals and driving habits post-COVID.
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  • Utilizing CRM for Customer Engagement (00:20:38)\xa0Leveraging CRM data for customer engagement, tracking visit frequency, and utilizing CRM for personalized communication.
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  • Benchmarking and Regional Data (00:23:22)\xa0Understanding CRM benchmarks, lead conversion rates, and the significance of regional data for performance evaluation.
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  • Leveraging CRM Data for Business Improvement (00:24:24)\xa0The role of CRM data in formulating business strategies, performance improvement, and the value of coaching support.
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  • Optimizing CRM Communication (00:27:30)\xa0Efficient use of CRM for automated communication, personalized messages, and improving customer experience.
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  • Consistent Communication through CRM (00:28:01)\xa0The use of canned texts and consistent...