Podcasts Business Remarkable Results Radio Podcast The Untapped Potential of Tire Sales [RR 958]

The Untapped Potential of Tire Sales [RR 958]

Published: May 28, 2024, 4:15 a.m.

Thanks to our Partner, NAPA Auto Care\n\nDarren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop's profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers.\n\nDarren McLea, DMJ Solutions, LLC. darren@djmsolutions.net\n\nShow Notes\n

    \n \t
  • Watch Full Video Episode
    • \n \t
  • The importance of selling tires (00:04:15)\xa0Darren emphasizes the significance of selling tires and the impact on customer loyalty and profitability.
    • \n \t
  • Selling tires vs. oil changes (00:06:32)\xa0Darren compares the profitability of selling tires versus oil changes and highlights the potential for increased profits.
    • \n \t
  • Tire distributors and support (00:10:18) Darren discusses the support provided by tire distributors.
    • \n \t
  • The inspection process (00:12:29)\xa0Importance of including tire inspection in the service process, mindset, and training.
    • \n \t
  • Customer's tire shopping experience (00:13:34)\xa0Comparison of tire shopping to buying a washing machine, customer's lack of knowledge, and the need for guidance.
    • \n \t
  • Understanding customer needs (00:15:49)\xa0Customer inquiries about tire warranty, driving style, and price comparison.
    • \n \t
  • Customer's perception and experience (00:21:12)\xa0The impact of new tires on customer experience and the potential for future sales.
    • \n \t
  • Additional services and offerings (00:23:41)\xa0Opportunities to recommend alignments and road hazard protection along with tire sales.
    • \n \t
  • Tire Price and Profitability (00:24:41)\xa0Discussion on setting the price of tires and the potential profitability for shop owners.
    • \n \t
  • Tire Sales Strategy (00:25:42)\xa0Exploration of the number of tires that need to be sold to maintain profitability and minimize road hazard exposure.
    • \n \t
  • Tire Sales Goals (00:26:30)\xa0Setting targets for tire sales and road hazard coverage for a successful shop.
    • \n \t
  • Training and Implementation (00:28:32) The process of implementing tire sales into the business.
    • \n \t
  • Service Advisor's Role (00:30:14)\xa0The importance of service advisors in understanding and selling tires to grow the business.
    • \n \t
  • Getting into the Tire Business (00:31:56)\xa0Initial steps and considerations for shop owners interested in entering the tire business.
    • \n \t
  • Partnerships and Rebates (00:39:13)\xa0Exploring distribution partnerships, rebates, and the potential for profitability in the tire business.
    • \n

\nThanks to our Partner, NAPA Auto Care\n\nLearn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care\n\nConnect with the Podcast:\n\n-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/\n\n-Join Our Private Facebook Community:\xa0https://www.facebook.com/groups/1734687266778976\n\n-Subscribe on YouTube: https://www.youtube.com/carmcapriotto\n\n-Follow on LinkedIn: <a...