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Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

• Outdoor Adventures and Family Culture (00:00:53) The hosts and guest discuss their shared experiences in outdoor activities, particularly off-roading, and the impact of family culture on their businesses.
• Off-Roading and Team Building (00:01:35) The conversation shifts to the off-roading event where the hosts joined the guest\'s team, emphasizing the importance of getting out of the business environment to learn about people.
• Influence of Family Culture (00:02:24) The guest shares how his family\'s love for outdoor activities and off-roading has been integrated into their family culture, influencing their children\'s upbringing.
• Early Off-Roading Experiences (00:04:33) The guest reminisces about his early experiences with off-roading, starting with his father\'s 1946 Willys and how it shaped his passion for the activity.
• Off-Roading Environments (00:06:28) Discussion about the diverse off-roading environments, including the challenges of mud and the beauty of the landscapes where they engage in off-roading activities.
• Shared Love for Off-Roading Locations (00:08:44) The hosts express their admiration for a favorite off-roading location and share a personal anecdote about their experiences there.
• First Jobs and Passion for Customer Service (00:10:39) The guest shares his first paying jobs, including building tennis courts and managing a western wear store, emphasizing his passion for customer service and making a difference in people\'s lives.
• Barn Brothers Offroad (00:12:31) Darrin shares the story of how Barn Brothers Offroad came to be and the challenges they faced.
• Learning from Bob and Kim (00:13:21) Darrin talks about the valuable lessons he learned from the owners of Fort Collins 4x4, Bob and Kim, and the importance of connecting with customers.
• Starting the Business (00:14:07) Darrin discusses the initial challenges and the support from his family in starting the business.
• Growing the Business (00:16:13) Darrin reflects on the growth of the business, the need for coaching, and the impact of learning from mistakes.
• RepairPal Sponsorship (00:17:25) A discussion about RepairPal and its benefits for auto repair shops.
• Challenges of Owning a Specialty Shop (00:19:20) Darrin shares insights into the challenges of owning a specialty shop and the importance of being prepared for daily uncertainties.
• Recruiting Specialized Technicians (00:23:12) The conversation shifts to recruiting specialized technicians and the diverse range of tasks they may encounter.
• Specialty Shop Marketing (00:24:34)
• Discussion on marketing strategies for specialty auto repair shops and the importance of showcasing fun activities.
• Understanding Your Customer (00:25:00) Emphasizing the need to understand the customer\'s expectations and interests in marketing a specialty shop.
• Customer Excitement (00:26:33) Highlighting the difference in customer excitement between traditional auto repair and specialty off-road services.
• Off-Roading Adventures (00:27:07) The rewarding experience of participating in off-roading activities and the joy of helping customers achieve the unexpected.
• Passion for Coaching (00:30:33) The speaker\'s passion for coaching and the impact of coaching on their life and business.
• Freedom and Coaching (00:32:47) The speaker\'s goal to provide freedom and guidance to shop owners through...'