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Greg Buckley is the CEO the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes https://remarkableresults.biz/?s=%22greg+Buckley%22 (HERE). Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective way. Chris has his ASE C1: Automobile Service Consultant Certification Test (C1). He brings the business side to the business and his brother Pat brings the Braun. Chris is also a musician. Hear Chris’s previous episodes https://remarkableresults.biz/?s=%22chris+cloutier%22 (HERE.) Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD,  is an engineer by trade who has worked in the oil fields and information technology industry. Karim is passionate about the new direction the automotive industry is taking, and in particular, the critical role independent service centers will need to evolve into to ensure all present and future car owners will have the choice of where to have their vehicle serviced besides the dealership. Karim is an innovator who works on multiple levels within the industry (education and legislative) to ensure his service center and others like his are ready for the challenges ahead. Always one to practice an open door approach, he is always willing to teach and share his knowledge and is also an avid learner. Listen to Karim’s previous episodes https://remarkableresults.biz/?s=karim+morsli (HERE).   Key Talking Points Dealerships are the biggest competitor with independent shops Repair in 2015-2018 went from 27% market share to 30% Independent went from 33% to 30%, now tied with dealerships Maintenance increased market share with expanse of quick lube market Independent held steady 23% market share 6/10 car owners with a current warranty will go back to the dealer 3/10 car owners with expired warranty don’t go back- service too expensive, less convenient Dealerships gaining ground with recalls Data and technology increase within vehicles causes certain customers to want to go back to dealerships for repairs How do you change the customer’s mentality? Advertising for independents Start with educating customers: Show around the shop and tell them what you have to offer and capable of Grow with technology and show customers: Tablets for techs, digital inspections texted to phones An advertising idea: ‘We Get High on High Tech’ You connect your phone to your car. We connect to your car’s computer. We need to show customers how their high tech vehicle functions. Who can help the industry build a consistent message for the entire industry? Resources: Thanks to Greg Buckley, Chris Cloutier, and Karim Morsli for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library https://remarkableresults.biz/books/ (HERE). Leaders are readers. Leave me an honest review on https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4 (iTunes). Your ratings and reviews really help and I read each one of them.   http://eepurl.com/bhqME9 () Be socially involved and in touch with the show: http://on.fb.me/1OKap9H (Facebook)   http://bit.ly/1Qn68fO (Twitter)   http://bit.ly/1SVqRvh (Linked In)   Email    https://remarkableresults.biz/events (Events)    https://remarkableresults.biz/speaking (Speaking)   Subscribe to a mobile