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Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated from the University of Virginia, which is considered a “Public Ivy League University” and is one of the top 25 universities in the United States. She is a hard charger that is a total marketing nerd. Most weekends you can find her reading books on business and marketing, playing with her two dogs Paxton and Charlotte, or volunteering at church. She and her husband/business partner, James, live in the Kansas City Metro. Turnkey Marketing was founded on the principle that all work done well is important. The work done in the aftermarket automotive industry is important – it keeps us and our cars safe, and lets us live with much more freedom. Carrie-Lynn says “Turnkey Marketing exists to help shops effectively communicate in their community, with their customers, and potential customers, all the good work they do so that your repair shop can be known as the trusted, “go-to” shop in your area”. Turnkey Marketing does this by providing cutting-edge marketing that actually works and increases car count. Turnkey Marketing is a family-owned and operated “one-stop-shop” boutique marketing firm that does everything from social media campaigns to providing the professional shop an entire marketing department. Find her previous episodes https://remarkableresults.biz/?s=rodenberg (HERE).  Turn-Key Marketing Website https://www.turnkeyautomarketing.com/about-us/ (HERE)   Kim Walker from Shop Marketing Pros is a social media expert. Kim’s experience includes a school counselor and teacher. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his service business. Then for specific reasons left to go back home to Louisiana. It was almost destiny that they engaged with Shop Marketing Pros. As a former shop owner, Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that. She is on the Car Care Council’s Women’s Board, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. Their shop experience is without question, so when she talks about social media as it relates to the automotive service professional, she has the experience that matters. Look for Kim’s other episodes https://remarkableresults.biz/?s=kim+walker (HERE). Shop Marketing Pros Website https://shopmarketingpros.com/ (HERE). Talking Points: Facebook- always changingBusinesses can now be involved in community groups from the business Facebook page- want to see personality and encouraging  Some groups do not allow posts about businesses, some let you promote the company on a certain day of week Be transparent and a resource- commenting and responding to questions is a valuable form of promoting the business without promoting it    People use social media to engage with others, learn, be entertained- connect with people Social media has to reflect the culture of the business. InstagramIs your customer on Instagram? Find out who they are, what they care about and where they hang out- embrace what your customer wants Be all in- post pictures, videos, boomerangs, IGTV, stories Stay relevant and stay human- document what you do “Women in Business Day” People love dogs and kids, show employees with their animals/kids- all trust factors that show you’re a real person Celebratory occasions for team members- birthdays, new babies Community events, fundraisers, training  New marketing clientsBeing overwhelmed and need help Not updated with...