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\n\n\n\nThe automotive industry constantly evolves, with new technology and safety features being added to vehicles each year.\xa0 Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road.\n\n\n\n\n

Bill Nalu,\xa0Interstate Auto Care, Madison Heights, MI. Listen to Bill\u2019s previous episodes\xa0HERE.

Joe Hanson,\xa0Gordie\u2019s Garage, Roseville, MI. Listen to Joe\u2019s previous episodes\xa0HERE.

Justin Allen, Manufacture\u2019s Rep,\xa0Hunter Engineering Company

Show Notes:

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• Watch Video Episode HERE
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• Alignments! Rates, Numbers and ROI [THA 303]
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• Selling alignments as maintenance [00:05:57] Discussion on the importance of selling alignments as maintenance service
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• The use of Hunter Lane Check [00:06:23]
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• The importance of printouts and pictures [00:07:28]\xa0Discussion on whether consumers need printouts or pictures of alignment results to believe they need an alignment.
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• Alignment as an Opportunity [00:08:31]\xa0Discussion on the high demand for alignment services and the opportunity it presents for business owners and customers.
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• Educating Customers and Shop Owners [00:09:32]
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• Alignment Inspection and Safety [00:10:20]
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• Proper Alignment Techniques and Training [00:10:59]
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• Charging for Alignments [00:12:23]
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• Educating Service Advisors [00:13:58]\xa0The importance of having talented service advisors who have been trained properly to work through different levels and tiers of alignment.
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• Teaching the Next Generation [00:15:23]\xa0The opportunity to bring in the next generation and teach them about alignment technology and how to properly service ADAS and calibrate targets.
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• Hunter Net System [00:16:24]\xa0Hunter Engineering's online system for accessing visual aids and data on car safety system alignment.
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• Importance of Proper Alignment [00:18:56] Proper alignment is crucial for safety and avoiding costly mistakes.
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• Alignment as a Profitable Service [00:20:17] Alignments should be profitable on their own, not just as a supplementary service.
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• Recalibrating Steering Angle Sensor [00:24:01]
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• ADAS Calibration [00:25:32]
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• Preparing for Newer Vehicles [00:27:15]\xa0Importance of understanding the complexity of newer vehicles and the potential cost of alignments, especially with ADAS technology.
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• High-Tech Industry [00:33:21]\xa0Discussion on the high-tech nature of the automotive industry and the responsibility of repair shops to educate customers on the importance...