Aftermarket Acumen Part 4 – Technician Pay [RR 510]

Published: Feb. 14, 2020, 4:15 a.m.

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes https://remarkableresults.biz/?s=%22Donny+Seyfer%22 (HERE). Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Adviser and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in 2007. Jeremy also owns an independent auto repair shop Freedom Auto Repair in Hesperia, CA. Previous episodes https://remarkableresults.biz/?s=%22Jeremy+O%27Neal%22 (HERE). Link to Advisorfix http://www.advisorfix.com/ (HERE). Danny Sanchez is owner and founder, of Auto-shop Solutions and grew up spending countless hours working around his dad’s auto repair shop in California, eventually taking over and running the business himself. Auto-shop Solutions started in 1998 when Danny founded Auto Web Solutions. The Internet was starting to take off, and Danny took great interest in the powerful marketing benefits it could provide. As a successful shop owner himself, Danny used Auto Web Solutions to consult with other repair shops on their business practices and web presence. In 2005, when Google launched Ad Words and changed its search engine to favor local businesses, Danny saw a huge opportunity for the automotive industry to draw more clients from the Internet. With just a handful of clients and a few websites, Danny built the foundation of his company – quality, affordable, automotive websites and Internet marketing solutions, designed exclusively for the auto industry. Check Danny’s previous episodes https://remarkableresults.biz/?s=Danny+Sanchez (HERE). Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans! She has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting. Sara loves helping others grow and succeed and is excited to share her expertise on management and social media, her views on how and why the younger generations think and act, and how to work and manage a business within a multi-generational workforce. When she isn’t working Sara spends her time traveling, attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world. Look for Sara’s previous episodes https://remarkableresults.biz/?s=Sara+Fraser (HERE). Jim Silverman is the Director of National Accounts for ATI Automotive Training Institute. Listen to Jim's previous episodes https://remarkableresults.biz/?s=%27jim+silverman%27 (HERE.)   Key Talking Points: Overall CommentsNot what they earn but what they keep Build an invisible paycheck for each team member. Let them see the total cost to the company Service advisors need to have a comp plan to reward their success The company needs to have a strong profit in order to make this work Fear is false evidence appearing real Incentive pay ideasCompensation plans must conform to state and federal labor guidelines Training ASE Comebacks Complete inspections Bonus rates can be based on the number of hours they can bill To millennials, the invisible paycheck is an expectation. So important to create one https://remarkableresults.biz/a120/ (Link to Town Hall Academy- Paying Your Technicians $100K per Year) Sara FraserThe work needs to be there to increase pay Are we selling all available hours? Technicians and service advisors must be on the same page for similar rewards as they work together...