BROADCASTS.com

During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience.\xa0

We'll explore

• What is optimisation\xa0
• The importance of continual investment in your programme\xa0
• The role of personalisation vs testing\xa0
• How to structure your optimisation team\xa0
• How to build your optimisation roadmap
• How to measure the success of an optimisation programme\xa0

To get in touch with future questions or to be interviewed for a future episode, email info@ratiofs.com or visit us at www.ratiofs.com