The 24 Week Challenge: Week 4 - Branding Yourself And Your Business
The question we’re answering in the 24-week challenge is how do real estate investors build real wealth and freedom without access to millions of dollars in capital? This is week 4 with Zack Childress leading us through the steps.
Our topic today is Branding Yourself And Your Business. Glad you’re learning with us.
Branding is establishing yourself as the go-to person for real estate deals in your market. Brands start with one thing in mind… your identity, which is driven by your logo. Once you have a logo, use it on everything. Got that? Everything.
Your message comes next: It has to be extremely clear and brief. What does your company do? What is your product? Then, same thing… once you have your message, use it consistently.
Use the front and back of business cards. Put your logo and contact info on the front, with your message on back. That’s how concise you have to be… concise enough that your company’s image and reason for being can fit on a card.
Be sure you tell people that you offer solutions. You are there to help them solve problems they have with their property. You aren’t there simply to make an investment for yourself.
You also want to blog or produce a monthly email newsletter. Keep your brand in front of lenders, credit repair professionals, contractors, Realtors, etc. consistently so they remember you when they learn of opportunities.
And a social media presence is important. Video marketing is particularly memorable. Consider submitting articles to media outlets too. You can even hire someone to write and post articles for you.
Lots of good actionable info this episode.