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Throwing events and creating memorable experiences is a guaranteed way to get leads for our real estate businesses. But the key to a successful event is not to make it about real estate at all.

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The last thing we want to do is make people uncomfortable by talking shop - or worse asking for a referral. The amazing thing is, even if the event isn\u2019t about real estate, people will refer us if we make it memorable.

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How do we create a calendar of flagship events? How do we learn from past events to make the next one better?

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In this episode, Owner and Managing Partner at Rice Properties Group, Lindsay Rice shares her success and lessons from her client events - from the Summer Sip and Swirl to the 5k BBQ Fun Run.

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It\u2019s now obvious that we don\u2019t have to get up at the event to have a speech about real estate. -Lindsay Rice

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Three Things You\u2019ll Learn In This Episode\xa0\xa0

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-Improving the flow of your events\xa0

How do we limit guest confusion from the moment they arrive to the moment they leave?

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-A mental health event\xa0

How did Lindsay turn making a difference into a successful event?

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-An accidental dinner, a wonderful gathering\xa0

How did an unplanned event turn into a huge referral source?

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Guest Bio

Lindsay Rice is the Owner and Managing Partner at Rice Properties Group. She\u2019s an experienced Realtor with a demonstrated history of working in the real estate industry. Lindsay is skilled in Sales, Short Sales, Foreclosures, Buyer's Agent, and Working with Relocation Buyers. Connect with Lindsay on LinkedIn (https://www.linkedin.com/in/lindsaylmack/)

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Episode: 309

Title: How to Grow Your Real Estate Business Without Talking About Real Estate w/Lindsay Rice

Host: Michael J. Maher