299 What Would Jesus Do...When it Comes to Marketing? w/Lanier Ward
When being a real estate agent means going against who you are, it\u2019s hard not to feel grimy going into work everyday. Too many would-be great agents leave the industry because they think the only way to succeed is to pound the phones and call strangers.
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If you\u2019d rather build relationships and work with people who like and trust you, of course you\u2019ll feel like you\u2019re not cut out for this business.
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Can you win and grow without the cold calling and converting approach? How did a youth pastor find success without going against his heart?
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In this episode, Lanier Ward shares how he found a lead generation method that gave him peace and doubled his business.
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Trying to do everything made me miserable and broke. Don\u2019t do everything, do what you\u2019re good at, what you like doing and you\u2019re probably going to attract the right people to you. -Lanier Ward
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Three Things You\u2019ll Learn In This Episode\xa0\xa0
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- The Sticky Church approach
Why call and try to convert people who don\u2019t know us when we can reach out to people who don\u2019t even need to be converted?
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- Orchestrate your schedule
Why do so many people feel out of balance and not in control of their schedule?
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- The beauty of a sphere business
Can we ever worry about our spheres overlapping with other agents\u2019 spheres?\xa0\xa0
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Guest Bio
Lanier Ward is a Realtor and former youth minister. For more information, head to https://www.lanierward.com/.
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Episode: 299
Title: What Would Jesus Do...When it Comes to Marketing? w/Lanier Ward
Host: Michael J. Maher