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Episode: 141

Title: Influencer Marketing\xa0

Host: Michael J. Maher

Guest: Neal Schaffer

Description: \u201cA good, consistent content maker\u201d is how our guest today, Neal Schaffer, defines influencer marketing. Not what you were thinking, huh? Welcome to the digital age of 2020. As business owners we need to know how to be digital first in today\u2019s environment and get people talking about our brand.
\u2022 What is influencer marketing and what is a nano-influencer
\u2022 What steps do we take to activate referral influencers
\u2022 How influencer marketing relates to growing your business by referral
\u2022 Where is the best place to build your social tribe
\u2022 What tools can we implement to measure the effectiveness of influencer campaigns
\u2022 How to create a community of content creators
Tap into your network and mesh old school referrals and new school social. Today\u2019s episode is all about less of marketing to people and more of a PR approach to collaborate with others to jointly grow.

(7L) Referral Strategies and Podcast Topics:

Special Offer: Don't miss the preview to his book by clicking here:\xa0 https://nealschaffer.com/age-of-influence-preview

Are you enjoying Referrals Podcast? Spend 3 days with us in October at our virtual Referral Mastery Summit! Hear from Michael, industry leaders, and experts on personal growth and business. Register today at www.ReferralMasterySummit.com and use the code \u2018podcast\u2019 for a discount!