REPLAY The Magic Of Behavioural Science

Published: July 13, 2022, 9:04 p.m.

I'm on holiday at the moment, but I want to make sure that you have plenty of Recruiting Future content to listen to until I'm back. So for the next couple of weeks, I'm going to republish some of my favourite episodes with conversations that you may have missed the first time round.\n\nThis week's replay is my interview with Rory Sutherland, Vice Chair of Ogilvy and one of the world's leading thinkers on behavioural science. I firmly believe that behavioural science will take a leading role in talent acquisition in the future, particularly when it comes to automation and personalisation, and that's why I wanted to give you all a second chance to listen to what Rory has to say.\n\nIn the interview, we discuss:\n\nWhy Behavioural Science is the science of knowing what economists are wrong about\n\nThe dangers of defensive decision making\n\nFinding psychological truths and the importance of emotions\n\nWhy Uber has a map\n\nRecruiting for diversity of thought\n\nHow Ogilvy have redesigned the recruiting process to find people of exceptional non-standard ability\n\nWhile the average is not the optimal solution\n\nThe difference between equality of opportunity and diversity of opportunity\n\nWhy work is a relational relationship, not a transactional one\n\nCost reduction versus lost opportunities\n\nPersonalising the value exchange between employer and employee\n\nThe future of work and why it has taken a pandemic to get us there\n\n\nFollow this podcast on Apple Podcasts.