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One of the most talked about areas of HR and Recruiting is People Analytics. But why is it such a popular trend and, in practical terms, what does People Analytics actually even mean? I can think of no one better qualified to answer these questions than David Green, Global Director of People Analytics Solutions at IBM and one of the world\u2019s leading commentators on this topic. I\u2019m delighted to have David as my guest on the show this week. In the interview we discuss: \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0David\u2019s definition of People Analytics \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The difference between analytics and reporting \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Specific use cases of People Analytics across the talent lifecycle \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Why recruiting is such a good fit for People Analytics \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Predicting the future with Predictive Analytics \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Internal and external data sources \xa0\xa0 \xa0\u2022\xa0\xa0 \xa0AI and why we should believe some of the hype David also shares his views on using analytics to improve the employee experience and gives us his predictions for the future of this space P.S. My new book \u201cExceptional Talent\u201d is available now. You can buy copies here directly from Kogan Page the publisher and if you use discount code FHRET20 you\u2019ll get 20% off.\n If you want to subscribe to the Exceptional Talent mailing list to be kept updated on addition content and workshops we will be developing you can do that here www.exceptionaltalent.io\n Subscribe to this podcast in iTunes