Ep 64: The Four Biggest Issues In Employer Branding
Employer branding has never been a more popular discussion topic with a huge amount of content and conference time now dedicated to it. However, when you dig below the surface, there is very little that addresses the day to day concerns of employer brand practitioners, particularly those working within global organizations.\n Working in partnership with my regular co-collaborator Mervyn Dinnen and in conjunction with employer brand solution provider Papirfly, this summer we did a piece of research design to restore the balance by uncovering the real issues in employer branding.\n On the podcast this week I\u2019m joined by Sara Naveda, Client Director at Papirfly, to discuss the research and its findings.\n In our discussion we cover four key issues:\n \u2022 How to align internal and external brand to greater effect\n \u2022 Why employer brand becomes even more important in\xa0times of commercial turmoil\n \u2022 How to adopt employee generated content to grow\xa0your employer brand at scale\n \u2022 The importance of measuring effectiveness of your efforts, and best practice techniques for doing so\n You can download the full insight report here for free\n Subscribe to this podcast in iTunes