Ep 628: The EVP & Employer Brand Landscape
Get my free whitepaper "10 Ways AI Will Transform Talent Acquisition" \u2013\xa0Download Now\xa0\n\nTransform Talent Acquisition \u2013 Find out how my digital course will help you shape the future of talent acquisition in your organization \u2013\xa0Click Here\n\nIt has been a highly volatile few years for talent markets and hiring. So, how is all the uncertainty and disruption shifting employers' thinking around EVP and Employer Branding? Is it still considered as important as before, and what might the future direction look like?\n\nMy guests this week are Neil Harrison, an independent employer branding consultant, and Mike Heal, managing director at WDAD Communications. Neil recently collaborated with WDAD on qualitative research into the current EVP and Employer Brand landscape. The findings give some unique insights into the priority employers are giving to their employer brands and how things have changed since the pandemic.\n\nIn the interview, we discuss:\n\nThe background to the research project and how it was carried out\n\nHow things have changed in the last three years\n\nDE&I as a focus for employer branding\n\nKey metrics to get senior stakeholder buy-in and future investment\n\nIs employer branding still considered important by organizations?\n\nHow happy are employers with the current state of their EVP?\n\nBuilding agility and flexibility into the brand research process to ensure relevancy\n\nChanging employee attitudes to work\n\nThe evolution of employee stories\n\nThe importance of belonging\n\nDifferentiation and competitive benchmarking\n\nWhat does the future look like?\n\n\nFollow this podcast on Apple Podcasts