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Previously, In Episode 573, we explored the power of Employee Value Propositions; I want to follow up by having a similar conversation about employer branding. As companies re-invent their employee experience post-pandemic or look to rebuild their reputation post-layoffs, employer branding has never been more critical, particularly for employers recruiting in challenging talent markets.\xa0\n\nDefinitions are fundamental here because, in the same way that developing an EVP isn't employer branding, employer branding isn't recruitment marketing.\n\nMy guest this week is John Tarrant, Managing Partner at DNA. DNA is a UK-based employer branding agency with an impressive client list and vast experience in helping employers develop employer brands that are compelling, distinctive, and drive tangible value for the organization.\n\nIn the interview, we discuss:\n\nRecruiting challenges\n\nIncreasing candidate expectations\n\nESG, diversity, and values\n\nProblems caused by lack of metrics\n\nEmotion over logic\n\nEmployer brand as a strategy to appeal to current and future talent\n\nIdentity plus reputation\n\nRedefining talent\n\nHow can employers rescue their employer brand?\n\nThe impact of AI and technology\n\nWhat's next for employer branding\n\n\nListen to this podcast on Apple Podcasts.