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Transforming TA into a strategic function that can prove its long-term value to the business has been a critical topic on the show this year.\xa0\n\nAI, uneven talent markets and challenging economic factors continue to cause widespread market disruption, and TA leaders need to drive their function in a more strategic direction. As we race towards 2024, I will continue to seek out strategic thinkers who can share the insights we need to move the industry forward.\n\nMy guest this week is Marcel R\xfctten. Marcel is a consultant, author, podcaster, conference organiser and former Global TA Leader who knows what it takes to build a highly strategic TA function.\n\nIn the interview, we discuss:\n\nTalent market trends\n\nProving TA's strategic importance to the C-Suite\n\nAligning TA strategy with business strategy\n\nUncovering the real issues in hiring and retention\n\nTools and technologies\n\nRoot cause analysis\xa0\n\nThe balance between time, cost and quality\n\nUsing data to analyse candidate behaviour\n\nWhat impact will generative AI have on talent acquisition\n\nWhat will recruiting look like in 5 years?\n\n\nListen to this podcast on Apple Podcasts.