Ep 540: AI & Recruitment Marketing
A few short months ago, many commentators predicted that AI would be a revolutionary force in recruitment marketing that would drive automation, efficiency, and engagement. So how does the hype live up to the reality, and what have we learned about how AI and humans need to work together to create effective recruitment marketing?\n\nMy guest this week is Kat Kibben, CEO and Founder of Three Ears Media. Kat is a recruitment marketing expert with a focus on job postings. They have some valuable insights and informed opinions on the relationship between recruiters, AI and recruitment marketing.\n\nIn the interview, we discuss:\n\nHow has recruitment marketing evolved since the pandemic\n\nWhat is holding AI back\n\nWhy marketing and recruitment marketing are not the same jobs\n\nWhat happens when everyone has access to the same tools\n\nTelling the truth, being unique, and standing out\n\nTraining recruiters to be consultative.\n\nDriving a faster hiring process\n\nWhat makes a great job posting\n\nAre mandatory requirements really mandatory?\n\nEmployer branding as an accelerator\n\nAdvice for TA leaders on the future of recruitment marketing\n\n\nListen to this podcast on Apple Podcasts.