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Over the last few years, TikTok has driven a revolution in short-form video content, racking up billions of views and forcing its competitors to adopt similar formats. Recent data, ironically released by Google, has also highlighted that a significant percentage of young people prefer to do their research on TikTok and Instagram instead of using Google.\xa0\n\nHowever, while a few employers are doing a great job in this area, overall, there is still very little recruitment marketing or employer branding content on these platforms.\n\nSo what do employers need to do to connect with the millions of people consuming short-form views effectively, and what part should this type of content play in recruitment marketing and employer branding strategies?\n\nMy guest this week is Omar Khateeb, Founder and CEO at JobPixel. JobPixel is helping many employers to embrace short-form video content, and Omar has expert insights to share on what works and how to build effective workflows for this type of content.\n\nIn the interview, we discuss:\n\nThe current state of the market and the consequences of overhiring\n\nHow employer branding is evolving to meet the current challenges\n\nThe critical importance of creating authentic video content\n\nShowcasing the good, the bad and the ugly.\n\nThe evolution of Day in the Life videos\n\nHow does short-form video fit in strategically?\n\nMany people research companies after they have applied, not before\n\nWhat makes great content\n\nHaving the right tooling and process to capture video\n\nThe impact of AI on content creation\n\nWhat is the future of video for recruitment marketing and employer branding?\n\n\nListen to this podcast on Apple Podcasts.