Ep 50: A Global Perspective On Employer Branding
Employer Branding continues to be as hot a topic as ever and we\u2019ve covered it from a few angles different angles on previous podcasts. One aspect I\u2019ve been doing a lot of research into this year is how large companies deal with the issue of EVP and employer brand consistency across different countries and different job types. My guest this week is John Wilson the CEO and Founder of RPO WilsonHCG.\xa0 WilsonHCG have offices all over the world and work with many clients on a global basis.In the interview we discuss:\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0How companies can make their employer brands globally consistently but also make sure that they resonate locally\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Which companies do this well\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Dealing with social media in multiple languages\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The difference between C-Suite perceptions and EVP reality\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The role of employee generated content in employer brand engagement\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The global impact of employee review sitesJohn also gives us his thoughts about the future and the commercial implications of a poor employer brandSubscribe to this podcast in iTunes