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Anyone who has listened to the show, read any of my writing, or seen me present this year will know that I firmly believe that technology-driven personalization is a forthcoming megatrend in talent acquisition.\n\nEarlier in the year, it was a pleasure to speak about personalization at the Association of Talent Acquisition Professionals Global TA Day conference. ATAP recorded the session, and I wanted to share it with you to wrap up Recruiting Future for 2022. So please listen on and learn more about how you can achieve Automated Human Centric Recruiting in 2023.\n\nThis is what I cover in the presentation:\n\nWhy personalization is a TA megatrend\n\nThe current poor state of personalization in recruiting\n\nWhy, how and when\n\nThe shift to automation\n\nRPA and data\n\nAutomation + Quality Experience = Personalization\n\nWhy should TA professionals care?\n\nTurning data into personalized experiences\n\nAdjusting content to context\n\nWhat is currently being personalized in TA?\n\nThe split between robots and humans\n\nRelationship building and empathetic communication at scale\n\nLeveraging behavioural science\n\nA framework for storytelling\n\nUsing personalization for competitive talent advantage\n\n\nPodcast episodes mentioned in the presentation:\n\nEp 375: The Magic of Behavioural Science\n\nEp 438: The Power of Storytelling\n\nEp 434: Personalization Case Studies (Part One)\n\nEp 454: Personalization Case Studies (Part Two)\n\nListen to this podcast on Apple Podcasts.