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With high-profile layoffs in some large technology companies, it is perhaps easy to forget that digital transformation is still driving a massive need for tech talent in employers all over the world.\n\nDespite the current economic headwinds, long-term trends are in play that require specific operating and employer brand strategies, particularly in companies that are not traditionally seen as being digital.\n\nMy guest this week is Blair Bennett, Senior Vice President Global Talent Acquisition at PepsiCo. Digital transformation is creating a significant need for tech talent in their business. In our conversation, Blair talks about the strategy they are putting in place to hire the people they need.\n\nIn the interview, we discuss:\n\nThe size and scale of talent acquisition at PepsiCo\n\nMarket trends and challenges\n\nDigital transformation and bringing in new capabilities\n\nRepositioning talent acquisition strategy\n\nPersonalizing candidate experience in competitive talent markets\n\nAutomation in the TA operating model\n\nEVP and employer brand for specific talent cohorts\n\nTalent intelligence\n\nGeographical targeting and segmentation\n\nThe role of technology\n\nThe long term demand for digital talent\n\nThe future of personalization in talent acquisition\n\n\nListen to this podcast in Apple Podcast.