Ep 471: Employer Brand Challenges
A volatile talent acquisition market and the immense disruption we are seeing to traditional ways of working our driving significant changes in employer branding strategies. Culture, EVP, and employer brand marketing are going through a period of intense evolution, and it is essential to understand what's happening in this space.\n\nMy guest this week is Charu Malhotra, Global Head of Talent Branding and Recruitment Marketing at PA Consulting. In our wide ranging conversation recorded at UNLEASH World in Paris, we discussed some of the current issues in employer branding, culture,\xa0and retention.\n\nIn the interview, we discuss:\n\nThe impact of external forces on talent acquisition\n\nBuilding inclusive workplaces when workforces are increasingly remote\n\nProximity bias in hybrid working\n\nHow do you create, manage and flex a culture\n\nEmbedding values in high-performance cultures\n\nHow does employer branding work on an international scale\n\nFocused segmentation and a constant heartbeat of content\n\nEmployer brand and retention\n\nThe importance of assessment technology\n\nChanging the balance between internal mobility and external attraction\n\nReimagining EVP projects as nimble and responsive instead of one size fits all.\n\n\nListen to this podcast in Apple Podcasts.\n\nA full transcription will appear here shortly.