Ep 454: Effective Employer Branding Strategies
To say that the talent acquisition market in the tech sector is complex and fast-changing at the moment would perhaps be a bit of an understatement. So how are big tech companies developing employer branding strategies that help them solve their shifting challenges, and what lessons can employers in other sectors learn from them?\n\nMy guest this week is Ashlee Gerow, Senior Manager, Employer Branding at Hubspot. I've always been a massive fan of Hubspot's sophisticated and innovative approach to talent acquisition and employer branding. Ashley is very open about their recruitment challenges and how a dynamic approach to employer branding is being used to address them.\n\nIn the interview, we discuss:\n\nThe current tech hiring market\xa0\n\nHow employer branding is being used to solve recruiting challenges at Hubspot\n\nDeveloping a highly targeted strategy\n\nCutting through the noise\n\nAdvanced persona work\n\nIs who you are externally authentic to who you are internally\n\nUnderstanding where you are not converting and adapting accordingly\n\nHow the pandemic changed Hubspot's approach\n\nWorking with cross-functional teams and being deeply connected across the business\n\nMaking sure the EVP is consistent throughout the entire candidate journey\n\nUsing employee's stories to show, not tell\n\nEmployer Branding as a constant marketing machine\n\nThe role of data and technology\n\nMoving quickly to adapt, sprint and change\n\nThe future of employer branding\n\nListen to this podcast on Apple Podcasts.