Ep 44: Innovating To Improve the Candidate Experience
When it comes to innovation in recruitment marketing and the candidate experience it is very important to never believe the hype. Once you cut through the buzzwords and considerable self-interest promoting spin it becomes clear that driving change and embracing new technologies is something a lot employers find very difficult.My research has shown me that one of keys to success when it comes to innovation lies in experimentation, testing and iteration. My guest for this episode of the podcast is someone who successful uses this approach to drive change. Heather Tinguely is Senior Program Manager of Innovation Incubation and Candidate Experience at Microsoft.In the interview we discuss:\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0How beta testing ideas can engage stakeholders and win budgets\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Why the candidate experience is so important to Microsoft\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Innovations for the \u201cday of interview\u201d\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The evolution of the careers site and the relationship between content and candidate experience\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The critical importance of being mobile first to avoid the big problem with responsive design\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Personalisation based on candidate profilesHeather also tells us what she has her eye on in terms of future trends and technologiesSubscribe to this podcast in iTunes