Ep 438: The Power Of Storytelling
Effective storytelling is a crucial part of hiring, flowing through recruitment marketing, employer branding, assessment and onboarding but does your organisation have a strategy that sits behind it? Knowing what kind of stories to tell and how and where to tell them is something that brings a considerable competitive advantage. So how can we all get better at telling our stories compellingly and effectively?\n\nMy go-to storytelling expert is journalist, writer and tech entrepreneur Shane Snow. I'm delighted to welcome him back to the show to do a deep dive into storytelling strategy. In a world of challenging talent markets and virtual hiring processes, this interview is a must listen for everyone.\n\nIn the interview, we discuss:\n\nWhy business storytelling is important and what it can achieve\n\nThe four elements of a great story\n\nStorytelling in employer branding and recruiting\n\nThe three different types of business story\n\nWhy should people care?\n\nHow and where do you tell a story?\n\nWeaving storytelling into every piece of communication\t\u2022\t\n\nA full transcript will appear here shortly.\n\nListen to this podcast on Apple Podcasts