BROADCASTS.com

Employer branding has always been important, but it is now absolutely critical to employers if they want to connect, engage and influence in demand talent. Employer branding isn't easy and for larger organisations building a global employer brand is a significant undertaking.\n\nSo how do you make the business case for employer branding, and how does employer brand activation work amid all of the challenges 2022 poses for employers?\n\nMy guest this week is Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com. Marije is highly experienced at building successful employer brands across multiple countries and has a massive amount of valuable insight to share.\n\nIn the interview, we discuss:\n\nChallenges of becoming one company with one story\n\nEvolving recruiting challenges\n\nHow strong consumer brands create challenges for employer brands\n\nThe importance of culture in candidate choice\n\nWhy invest in a global employer brand?\n\nHow employer brand strategy enables the business strategy\n\nStorytelling and linking authentic people centric stories to EVP pillars\n\nStrategically positioning podcasting as long form content.\n\nThe role of data and technology\n\nSegmentation\n\nAdvice to other employers on developing a global employer brand\n\nWhat does the future look like?\n\n\nListen to this podcast on Apple Podcasts.