Ep 40: Lessons To Learn From Sales And Marketing
The mantra that in house recruiters need to behave more like marketeers is an often-repeated one. Like many recruitment truism it is easy to say but more difficult to justify and even more difficult to describe how it should actually work.My guest this week is Ted Elliott CEO of Jobscience. Ted has spend the last 16 years building tools that help recruiters adopt key disciplines from sales and marketing to help them operate in competitive talent marketsIn the interview we discuss:\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The concept of Blue Ocean strategy\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Increasing competition in global talent markets\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0The importance of micro marketing instead of mass marketing\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Why just in time recruiting is vital in meeting hiring manager expectations\xa0\xa0 \xa0\u2022\xa0\xa0 \xa0Why corporate recruiters have an impossible task in 2016 and need to think differently.Ted also and highlights the employers he feels are successfully implementing sales and marketing best practices for recruiting and explains why Jobscience is built on the Salesforce platform.\n\nSubscribe to this podcast in iTunes