Ep 332: Careers Site Systems
As I said at the start of the last episode reinventing recruitment marketing is a big topic for talent acquisition this year. Long term listeners to the podcast will also know about my deep-held belief that careers sites are the critical element of recruitment marketing that remains very much underutilised.\n\nMany forward-thinking employers are now turning to careers site systems to maximise the recruitment marketing benefits of careers site and minimise their development pain points.\n\nSo what happens when we start thinking about careers sites as sophisticated software solutions rather than one-off creative projects?\n\nMy guest this week is James Saunders, CEO of Attrax. Over the last few years, James has been one of the pioneers of careers site systems and has a massive amount of knowledge and experience to share.\n\nIn the interview, we discuss:\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0What is a careers site system?\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The focal point of employer branding\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Strategic positioning\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Why employers should invest in their own asset\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The dreaded "log in to apply."\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The core elements of sophisticated careers sites\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Optimising the candidate experience\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Personalisation and AI\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Unique stats and analytics\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Learning from eCommerce\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Future innovations\n\nSubscribe to this podcast in Apple Podcasts