Ep 331: Transforming Recruitment Marketing
It's still early in the year, but the reimagining of Recruitment Marketing is already a big topic for 2021. This has been clear in several conversations I've had with talent acquisition leaders and in the results of the audience survey I currently have running.\n\nMany employers are looking to transform their recruitment marketing to meet the new challenges they have and leverage emerging techniques and technologies.\n\nSo what is cutting-edge thinking in recruitment marketing and what steps do talent acquisition teams need to take to unlock the power of what is possible?\n\nTo give us some insights to answer these questions, I'm delighted to welcome Allyn Bailey, Global Recruitment Marketing Leader at Intel, back to the podcast. Allyn is one of the most progressive thinkers in our industry, and this is genuinely a must-listen interview.\n\nIn the interview, we discuss:\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Why and how recruitment marketing is transforming\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Data decision mapping\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Collecting target audience data via automation\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Segmenting audiences by behaviour and motivation\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Candidate data infrastructure\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Predictive modelling in recruitment marketing\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Building purposeful engagement plans\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Providing genuine value with content\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Advice to talent acquisition leaders on how to start their transformation\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0What does the longer term future look like for recruitment marketing\n\xa0\xa0\xa0\n\nSubscribe to this podcast in Apple Podcasts